GBC SCHOOL OF PERFORMING ARTS - PROMOTIONAL CAMPAIGN
Background: GBC School of Performing Arts wanted to create a more exciting and dynamic look for their promotional material to reinvigorate the programs application numbers.
Challenge: We wanted to show off the success of the students in the program and also show the professionalism as well as the beauty of the dancers and performers. We called in current and former students and setup a photography shoot at the Performing Arts centre in the Distillery and went to town.
Solution: The results spoke for themselves. The campaign breathed new life into the program seeing a steep increase in applicants the following semester.
Responsibilities: Art Direction, Graphic Design
Client: George Brown College School of Performing Arts